Toy2R

This company is base in Hong Kong, which crossed the border between design, art and graphics. The founder of Toy2R is Raymond Choy in 1995. The company was the first company to identify the potential and to focus on the designer toys, combining pop culture and art, developing Vinyl Toys for the commercial market.

Toy2R has grown with many new, upcoming and well know artists, combining forces to work on such projects like Qee, knuckle, OXOP and many others. Most of the works they do are Limited Editions meaning that people who buy the figures are more likely to be a one of a kind toy collector.

The most popular figure to date is the Qee line, the 2.5-inch key-chin figure, which provides 3D canvas for artists to discover their creative side.

In 2004 they first lunched a DO–it-yourself blank figure project with the DIY Qee. It was then modified for children in collaboration with the New York Children Boutiques, Yoyamart.